The Internet That Killed The Music
The Internet and digital computers have dramatically changed the music industry. Big record companies once ruled the music landscape. A recent article in the New York Post confirms that nearly 50% of all streamed music today is from Independent Artists (Indie Artists)1. The return on Indie music sales however has not helped many artists enter into a full time music career. Their best hope is still to get picked up by a label, which is an arduous or unlikely scenario. Their best hope is still to get picked up by a record label, which is a long and difficult process that is often unsuccessful.
Digital distribution is the mainstay of the Internet music industry. Regrettably, Youtube, SoundCloud, Apple and others have routinely been accused of treating artists poorly through deceitful contracts and low payments.2 The playing field for artists has never been this unleveled. MySpace used to be the place for artists to showcase themselves. Since the decline of MySpace artists have relied on Facebook for a place to showcase themselves. Unfortunately, Facebook is now charging artists to reach their own fans.
Talent Quake is an online showcase for Indie Artists. Artists upload their own videos, which are attached to their profile. Monthly contests ensure there’s always opportunity to achieve higher rankings and get recognized. At Talent Quake there is no elimination. Contestants can continually hone their skills and attempt to reach the top to be number one. “Anyone can maintain a presence and use our social marketing tools to reach a number of different social networks,” says Bob Dietz.
Artists can market their music freely on Talent Quake. The playing field is bent toward helping the artist become as profitable as possible. Artists may attract advertising sponsors and will receive 70% of the monthly revenue that is generated. Talent Quake can become a lucrative income stream for many Indie Artists.
