There are thousands of breaking through artists on the internet battlefield that are fighting for their music to be heard. Just like any other marketing aspect, the use of social media needs to be structured accurately to reach success. We list 5 tips for musicians that are looking to climb on top of the social media mountain.
5. Define your primary social media goal
Setting out a clear plan for what needs to be achieved by the use of social media will ensure results are eventually met. Understanding your target market, along with the milestones of your musical journey will help to deliver consistent and relevant content daily that will be seen by those that contribute to your growth. It’s very easy to get lost in the social media jungle but a clear map will keep you on the right path to success.
4. Tailor your post to each platform
Users react to posts differently depending on which platform it was seen on. Simply pasting your link to Facebook and Twitter won’t see the desired results of your content as you will have to customise your angle to get the attention. Music videos are seen on Facebook news feeds more actively when they are embedded using Facebook’s own player rather than a YouTube link. Twitter on the other hand sees plenty of clicks to content by third party players such as Songkick. Each platform has its own restrictions, which can be turned into advantages if applied with a bit of thought. To make use of Instagram’s 15 second video limit, a cleverly edited clip of your music video or album promo will draw a buzz about your content, which will leave viewers anticipating to see the rest of.
3. Remember the 80/20 rule
The 80/20 rule can be applied to all walks of life but it’s a law that has a huge impact on social media marketing. Around 20% of your audience will contribute to 80% of your business, this aspect highlights the need to focus your primary targeting to your most loyal fan base. The 80/20 also applies in the content of your posts as 80% of what you create needs to be personal and entertaining and 20% should be used for marketing plugs. If gone overboard then fans could start ignoring you so as an artist it’s important to keep it creative and fun.
2. Make your presence felt
Write the posts yourself as much as you can and sign off with your or your band’s name to show that it came from your own mind. Communicate with those who comment on your pages to show that you’re really there and care about their opinions. If your band stands for a certain cause then create posts that revolve around the topic, this will cause your content to be shared and offer the internet to see what you stand for. Your audience will feel they share a community with you and use your page as a hub for discussion and information.
1. Link online to offline
In an era of technological change that has extremely reformed the way music is consumed online, an offline presence is what will uphold your status. After creating your online community on your social media platforms, the key is to transfer that audience to the real world through opportunities that fit your brand. An example would be to offer your online followers a special discount on your upcoming gigs by using a voucher code that they only can receive if they interact with your post. Only a portion of your following may share an offline presence with you but they are the ones that matter the most as they will offer the highest contribution to your brand in the long haul.
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